We wanted to create a brand which would reflect the stylish new world of glass building products and allow architects and interior designers to be inspired by our designs
The brand had to reflect our personality and that of our products. We made it flexible and scaleable and allowed it to work in a range of different media
Which chose two typefaces which stood for the creativity and heritage of the brand as well as the solid workmanlike process which we use to install.
We used red to signify the passion and aligned all the text in a grid which was flexible and different. it also gave us plenty of room to change and adapt, much like the way our products do in the light